As an artist, band or musician, Instagram is one of the best tools to connect with your fans and share your world. If you’re not yet on Instagram or are just starting, you’re probably wondering what the point of being on an additional platform is.
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To put it simply, Instagram is “the place to be” right now to federate your fans and find new ones, mainly because:
– Google Plus is dead (so 2011)
– Vine is dead (so 2013)
– Snapchat is coming slowly but does not currently offer a return on investment equivalent to Instagram
– Instagram continues its crazy growth inexorably
See for yourself :
So, as I told you in the article about social networks on which you must focus, Instagram is now a must for all artists who want to gain visibility through the Web.
Yes, but in fact, how is it going?
After addressing the case of YouTube for musicians, I propose discovering seven indispensable tips to become known on Instagram when one is a musician, group or artist!
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Create a profile for your image
Aside from the photos, Instagram offers little margin for personalizing your profile. In this case, you have the right to a profile picture, a short description and a link (preferably to your music). Thus, it is vital to heal these three elements by choosing how to use them effectively. Similarly, if you still need to create your profile, choose a name (visible) and a username (not changeable later) that are appropriate.
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Make the most of the potential of hashtags
Instagram is, more than ever, the kingdom of the hashtag. Remember to add at least two appropriate hashtags whenever you post content on the social network. Why? Because that’s just how the majority of Instagram users will find you. If you need inspiration or want to ride a trend, find out what hashtags are popular with your target audience. You can optimize this way by using buy Instagram followers India.
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Tell your story
Whether through your photos or descriptions of them, you must tell a story to add meaning and value to your publication. Why are you publishing this content? Fans love Instagram because the platform allows them to connect with their favourite artists more personally. In short, it’s like having access to backstage.
So they hope it’s worth it!
Tell an anecdote or a funny story, make an announcement, document your tour, reveal your album cover, share your adventures, immortalize a meeting or concert, etc. In any case, make sure to invite your fans (through Instagram) during major events in your musical career and involve each group member.
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Vary the content
As on any social network, the keys are:
– Consistency with your world (branding, thematic)
– Regularity of publications (X times a day or a week)
– 20% promotional content for 80% engaging content
From there, you will understand that to succeed on Instagram, you will need an editorial strategy with rich, engaging and varied content. So, how do you engage your community on the social network?
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“Subscribe, I return”
In the same way as for Twitter, the fastest and safest way to boost your followers is simply to subscribe to users hoping that they will subscribe in return. For this, you need to identify the Instagram profiles corresponding to your music (similar groups, labels, music blogs, concert halls, festivals, etc.) and subscribe massively to the users who follow them. You will “dig” into their community because of your apparent similarities.